Catalog Search Results
81) Money Machine
Publisher
Video Project
Pub. Date
2020.
Language
English
Description
On October 1, 2017, Stephen Paddock opened fire on a crowd of more than 20,000 concertgoers from his hotel room at Mandalay Bay in Las Vegas. In a matter of minutes, Paddock killed 58 people and wounded more than 400. It was the largest mass shooting in the history of the United States. Yet, just a couple of years later, Vegas seems to have forgotten it completely. Needless to say, mass shootings are not good for business and it didn’t take long...
82) More than a word
Publisher
Media Education Foundation
Pub. Date
2017.
Language
English
Description
More Than a Word offers a fascinating look inside the growing movement to change the name of the Washington R*dskins football team.Directed by brothers John and Kenn Little, who are members of the Standing Rock Sioux tribe, the film traces how the word “r*dskin” evolved from being a term of racist derision and slander to being embraced as the name of one of the NFL’s most beloved franchises. It also draws on the voices of Native American activists...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Big Bucks, Big Pharma pulls back the curtain on the advertising tactics of the multi-billion dollar pharmaceutical industry to expose how it uses, manipulates, and sometimes creates illness in the pursuit of profit. With the help of health professionals and media scholars, the film dissects some of the most striking pharmaceutical ads on televison, in the end revealing how the industry exploits people's emotions to promote the use of prescription...
Author
Series
Pub. Date
2022.
Language
English
Formats
Description
"When Yale Yee discovers her cousin Celine is visiting from Hong Kong, she is obliged to play tour guide to a relative she hasn't seen in twenty years. Not only that, but her father thinks it's a wonderful idea for them to bond by running a food stall together at the Eastwood Village Night Market. Yale hasn't cooked in years, and she hardly considers Celine's career as a social media influencer as adequate experience, but because she's just lost her...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Key topics explored in this video series include: Value analysis, Product life cycle, Product portfolio, Boston matrix, Product differentiation, Brand extension/product extension. An exploration of what most marketers would regard as the most important element of the Marketing mix: Product.
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
This award-winning, US documentary explores the advertising and marketing techniques behind Coca-Cola's historic success. Drawing on a wealth of archive material and interviews with key industry figures, the film offers a powerful insight into Coke's commercial and social impact. Birth of modern advertising: Coke begins life as a "brain tonic" for business people. But the secret of the new drink's success lie in its marketing. Revolutionary mass advertising...
87) The Store
Publisher
Frederick Wiseman (Zipporah)
Pub. Date
1983.
Language
English
Description
THE STORE is a film about the main Neiman-Marcus store and corporate headquarters in Dallas. The sequences in the film include the selection, presentation, marketing, pricing, advertising and selling of a vast array of consumer products including designer clothes and furs, jewelry, perfumes, shoes, electronic products, sportswear, china and porcelain and many other goods. The internal management and organizational aspects of a large corporation are...
Author
Language
English
Formats
Description
A wedding planner left at the altar? Yeah, the irony isn't lost on Carolina Santos, either. But despite that embarrassing blip from her past, Lina's offered an opportunity that could change her life. There's just one hitch. She has to collaborate with the best (make that worst) man from her own failed nuptials. Marketing expert Max Hartley is determined to make his mark with a coveted hotel client looking to expand its brand. Then he learns he'll...
Author
Language
English
Description
Please note: This is a companion version & not the original book.
Book Preview:
#1 I wanted to travel by train from London to Tokyo. I found passengers who were willing to travel with me. Duffill was one of them. He was old and his clothes were far too big for him, but he had many oddly shaped parcels wrapped in string and brown paper.
#2 The train was speeding through Clapham. I had left England behind. The sky was old. Schoolboys in dark blue...
Author
Language
English
Description
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself, said Peter F. Drucker (1909 – 2005), a famous American writer and management consultant. The book, Marketing for Beginners gives an exhaustive explanation about the key concept of marketing, its strategies, and defines the important terminologies, such as Brand Selection, Distribution Channels, Vendor Selection, Pricing, Sales Process,...
Author
Language
English
Description
Brand Harmony presents a fresh and revealing approach to branding and explains how companies of all types and sizes can achieve dynamic results by orchestrating their customers' total experience. Brand Harmony is a breakthrough concept that aligns everyone in a company to deliver a powerful, harmonious message to customers.Full of common-sense wisdom, Brand Harmony dispels the myths about branding and shows how companies can successfully create Brand...
Publisher
First Run Features
Pub. Date
2016.
Language
English
Description
When he created the Elite modeling agency in the 1970s, John Casablancas invented the concept of the "supermodel." If names like Naomi, Cindy, Linda, Iman, Gisèle or Kate are part of popular culture today, it's mostly his doing. He lived a life many have dreamed about, surrounded by glamour and beauty. Now, John Casablancas tells his own story.
Author
Language
Español
Formats
Description
Finding good information on Affiliate Marketing is difficult. That is why I wrote this book remembering what I would have wanted to read before starting in this business. If you really want to have a source of success with affiliate marketing, you must read "How To Make Money with Affiliate Marketing" (2022). It solves one of the main problems that beginners have and that is... define your ideal client well. Knowing your buyer person well will make...
Author
Publisher
Portfolio
Pub. Date
2010
Language
English
Description
Jay Greene shows how important it is to build a culture in which design is more than an after-the-fact concern, it's part of your company's DNA. Drawing on interviews with top executives, Greene illuminates the methods of companies that rely on design to stand out in their industry.--[book jacket]
Author
Publisher
Beach Lane Books
Pub. Date
[2021]
Edition
First edition.
Accelerated Reader
IL: LG - BL: 3.3 - AR Pts: 1
Language
English
Description
"A picture book biography of Frieda Caplan, the produce pioneer who changed the way Americans eat by introducing exciting new fruits and vegetables, from baby carrots to blood oranges to kiwis"--
Author
Language
English
Formats
Description
In the last decade alone, the face and nature of the job market has evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make--or break--your career. In order to connect with new employers and clients and transform your potential into success, you need to establish your unique digital identity, build strong relationships...
Author
Language
English
Description
Getting into business in the online space is a goal that many have in today's world. There are many ways to make money online, including one that is particularly popular amongst many: Affiliate Marketing.
Affiliate marketing is a style of business that allows you to leverage your online presence by earning a passive income stream simply by reviewing products and referring people to purchase them. If you have ever told someone about how great something...
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